THE COLD CAMPAIGN

The Cold Campaign was created for Anglicare WA’s Winter Appeal using the premise of ‘temperature contagion’ – a scientific phenomenon where people unknowingly cool their own body temperature by up to 1-degree when seeing or hearing someone who is suffering from the cold.

We actor Liam Graham in a commercial freezer, causing his body temperature to drop to just 33.7 degrees (mild hypothermia) before recording the campaign.

The campaign raised $233,000 for the Anglicare Winter Appeal and won Best in Show at the 2021 PADC awards.